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How Does Google Make the Big Bucks? An Infographic Answer | Epicenter | Wired.com.

Google is now making $3 billion a month in advertising — the majority of which comes from little text ads next to search results.

You might wonder how that’s possible, and who’s spending that much money on search ads.

The answer, according to Larry Kim — the founder of a company that sells software to analyze text ad campaigns — is in industries where a customer is worth a lot of money over the long-term.

What would a United States map look like if it was drawn by social networks instead of state boundaries? A collaboration between ATT and MIT seeks to find out.MIT Senseable City Lab, armed with anonymized mobile phone call and SMS data from ATT, has set out to chart what the US looks like when you map out social communities instead of geographical communities. Watch the video above to see a nice visual teaser for the project and then hit up the link below to play around with interactive maps that can show you, among other things, which counties around the country the people in your home county spend the most time talking to. When we tested it we found that Detroiters spend a huge chunk of their time talking to people in Southern Florida and Southern California–snowbird friends and relatives perhaps?

via The Connected States of American Project Visualizes US Based on Communication [Video] – How-To Geek ETC.

Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco.

By that time, nearly 3 billion people will be using the Internet — more than 40% of the world’s projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices.

Internet traffic is projected to approach 1 zettabyte per year in 2015 — that’s equivalent of all the digital data in existence in 2010. Regionally speaking, traffic is expected to more than double in the Middle East and Africa, where there will be an average of 0.9 devices per person for a projected population of 1.39 billion. Latin America is close behind, with a 48% increase in traffic and an estimated 2.1 devices per person among a population of 620 million.

via Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC].

1. Involve credible sources in the data collection and then encourage those sources to help you promote the resulting graphic.

2. Create a blog post for the infographic and support promotion through the blog’s social channels (Facebook, Twitter, email, social news and bookmarking sites).

3. Segment the infographic into screen shots that can be used in blog posts and shared on image hosting sites like Flickr with links back to the page hosting the full infographic. A week or two after publishing and promoting the infographic, upload the full image and unique description to Flickr with a link back to the original Web page.

4. Schedule tweets of specific data points mentioned in the infographic over time with a link back to the full infographic. Ten data points/statistics = 10 tweets. A similar, but more conservative approach can work with Facebook as well.

5. Submit the infographic to aggregators and directories. Here’s a short list:

• http://dailyinfographic.com/
• http://www.coolinfographics.com/
• http://www.infographicsshowcase.com/
• http://submitinfographics.com/
• http://www.infographicsarchive.com/
• http://www.visual.ly/ (not live yet)

6. Promote the infographic with an article/news release that includes a link to the full infographic and distribute through a news distribution service.

7. Highlight the infographic in an email promotion to your in-house prospect and/or customer list. Include a segment of the graphic and a link for readers to see the full image on your website or blog.

8. Pitch relevant industry bloggers and media on the story behind the data included in the infographic. Focus on relevant, personalized emails and offer previews or pre-release opportunities for more influential sources.

9. Share the infographic with influential users of social news and bookmarking sites: StumbleUpon, Delicious, Reddit, or Digg. You can also enlist a connected social media marketing service to do it for you.

10. Create a screencast video version of the infographic and promote it through YouTube and other video hosting services.

11. Deconstruct the infographic into a PowerPoint and PDF document and share on Slideshare, Scribd, Docstoc or other document hosting services.

Additional tips that can help promotion include: Make sure the file name includes relevant keywords as well as the text on the Web page used to describe the infographic. Social sharing buttons on the page that hosts the infographic should be easy to see and use. Include a text area form element with code that users can copy to embed the infographic (with link back to your site) on their own website or blog.

11 ways to promote infographics | Articles.

The immense availability of hundreds of social media monitoring tools is both exciting and confusing: Social media professionals now have tools available to them manage and measure their social efforts, but shopping for the right software in such a cluttered space is often frustrating and confusing.

via What is the best social media monitoring tool? | oneforty.