A new study conducted by Facebook examines how users interact with Journalist Pages in an attempt to decipher the best methods of engaging an audience on the social platform. The findings help provide a better understanding of engagement with journalist pages and “will provide journalists with some best practices and insights on optimizing their engagement and distribution on Facebook to better reach their audiences.”

Some of the study’s key findings include:

Questions: Similar to brand pages on Facebook, posts that included engagement questions were effective in garnering 64% more feedback than posts with no questions.

Photos: Photo posts received 50% more likes than posts without photos.

Popular topics: According to the study, “Posts about education, politics and behind-the-scenes insights & analysis from journalists” received the highest amount of interaction.

Timing: Updates posted on Thursday-Sunday received the highest amount of feedback.

Content: Longer, “meatier” posts received more feedback than sparse posts.

Check out the full study for more.

via New Study Provides Insight Into Best Practices For Journalists On Facebook – 10,000 Words.

Facebook now allows Page administrators to send their friends invites to Like their Page that appear as notifications, opening a new viral channel that could assist Page growth. Because these invites generate Facebook and email notifications, they are much more noticeable and could have a higher conversion rate than the Page suggestions admins could previously send that appeared in the “Recommended Pages” sidebar module that would occasionally appear. However, accepting an invite requires users to click through to a Page.

via Facebook Opens Viral Growth Channel for Pages, Delivering Invites to Like as Notifications.

While Facebook’s growth may have slowed (and even decreased domestically), an updated version of the global social network landscape illustrates that Facebook continues to surge in popularity.

The latest update may not be as dramatic as previous ones which showed Facebook conquering the world, however Facebook now has only a few key countries remaining. Japan, China, Korea, and Russia, continue to be primary focuses for Facebook.

via Facebook Continues To Dominate The World.

Facebook & Social Journalism – on secure.prezi.com.

About the integration of Facebook in the Journalists stories

After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes.

via The 7 Biggest Fan Page Marketing Mistakes.

With an increasing number of users, social networks are an important traffic source for other websites. The following survey shows the level of traffic generated by Facebook and Twitter for French news websites.

via News websites: one out of 6 referrer site visits comes from Facebook.