Category Archives: Facebook

REPORT: Facebook Usage At Work Is Still Rising

Companies that are still fighting to keep their employees from using Facebook are apparently losing the battle, with games from Zynga scoring some significant victories, according to the latest research from Palo Alto Networks.

The firewall provider released the following statistics about Facebook usage in the workplace:

When measured as a percentage of total social networking bandwidth, active usage of Facebook applications, games, social plug-ins, and posting to Facebook more than tripled, to 28 percent in December 2011 from nine percent in October 2010.

The percentage of total social networking bandwidth consumed by Facebook apps alone also more than tripled over the same period, to 13 percent from four percent.

Zynga games were broken out as their own app ID in May 2011, and since then, they have been found in employee accounts at 53 percent of companies that participated in the study, accounting for some five percent of total social networking bandwidth.

via REPORT: Facebook Usage At Work Is Still Rising.

Facebook’s Buggiest Page Was Created on Purpose

Lithuanian video artist Laimonas Zakas, who enjoys web production as a hobby, created a Facebook Page called Glitchr that messes with Facebook codes. The art project has garnered more than 12,657 likes so far.

Don’t be afraid to visit the harmless Facebook Page. It just takes your chat navigation line and causes it to appear in the sprawling line down your screen. Voila, art.

via Facebook’s Buggiest Page Was Created on Purpose.

Best Practices for Brand Building in the Social Media Marketplace – comScore, Inc

Currently, social networking accounts for 19% of time spent online globally. Four out of every five people who have access to the internet across the world use social networks in some form, many several times a day, some on multiple devices. With social networking being such a pervasive and integral part of the online experience, penetrating all aspects of consumers’ lives, it is vital for marketers to understand how their audience is reached through social networking and maximize the value of their social marketing strategies.

comScore Co-Founder and CMO Linda Abraham and Buddy Media CEO and Founder Mike Lazerow present insights on how brands can optimize their social marketing programs and evaluate their effectiveness using metrics that matter.

via Best Practices for Brand Building in the Social Media Marketplace – comScore, Inc.

Here’s What People Look at on Facebook Brand Pages

In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show.

In an webcam eye-tracking study for Mashable by EyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.

via Here’s What People Look at on Facebook Brand Pages.

Is Facebook Hiding Your Messages?

There is a tab under Facebook Messages you may have never noticed. It filters out what’s supposed to be less-than-important messages from events and people you have no apparent connection with.

Although it’s not a new feature, the “Other” inbox upsets some users who have only just discovered it and are reportedly missing important messages.

Check out the video to learn more.

via Is Facebook Hiding Your Messages? [VIDEO].