Category Archives: case study

case study

How Two ‘Cave’ Men Brought Major League Baseball Into the Social Media Age

When it comes to capturing the attention of young people, baseball suffers from the same problem that plagues all forms of entertainment — infinite competition.

“You used to go outside and play sports, which put you on that path,” says Terry Lefton, editor-at-large for Sports Business Journal and Sports Business Daily. “Now there are more things to do. My 14-year-old plays video games constantly. I’ll be watching NFL with him, and if the game gets boring, he’ll go upstairs and play Madden. He doesn’t see any difference.”

via How Two ‘Cave’ Men Brought Major League Baseball Into the Social Media Age.

case study

The State of B2B Social Media Marketing

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B2B marketers are increasingly using social media to connect with their customers, but oftentimes they are not using those tools effectively. One report found that only 32% of B2B companies engage with their customers on a daily basis via social media. Another discovered that 46% of B2B marketers thought social media was irrelevant. And another found that 60% of B2B firms have no staff dedicated to social media and just 10% of B2B firms use outside agencies or consultants. While the vast majority (86%) of B2B companies use social media for marketing, it’s clear there’s considerable room for improvement.

http://mashable.com/2010/11/11/b2b-social-media-marketing-infographic/

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