With all the hoopla about social media, the real cost is often overlooked. Staff time, developers, and creatives aren’t free. I ran across a great infographic this morning that took a good hard look at the costs and ROI of real world case studies.

via The Real Cost of Social Media « The WOMMA Word.

In advertising, as in life, it seems the only constant is change. Innovative formats, new technologies and shifts in priorities mean there’s always something new and always something next in our ongoing quest to communicate with consumers.

via Infographic | Advertising Infographic | Infographics | Information Graphics | Informational Graphics | MDG Advertising Infographic | The Changing Scope Of Advertising.