A who’s who of social media for 2012 [infographic] – Holy Kaw!.
All posts by Pierre
Geek to Live: How to deal with Internet Meanies
There’s something about the feeling of anonymity on the Internet that can turn otherwise reasonable, pleasant people into complete blockheads. Given an open, free, global network to communicate, people use it to rant, rave, flame and complain. We’ve all done it.
But when YOU are the target of an insulting post or sharply-worded email, quite frankly, it can really suck. Today I’ve got some strategies for dealing with Internet Meanies: those faceless virtual bullies who take pleasure in shooting other people down from the safety of their keyboards.
The Future of Sharing on Facebook, Twitter and Google+
Digital agency Beyond released the study for Social Media Week, along with the below infographic. Beyond makes six predictions about where sharing is headed based on the responses of 2,000 social media users in the U.S. and UK, between ages 16 and 40, who are active on either Twitter, Facebook or Google+. Among those users, 98% were active on Facebook, 60% of whom log in several times daily.
First, sharing to selective lists — the Google+ Circles model — is on the rise. While only 40% of social media users have grouped their friends and followers into lists, the concept appeals to 62% of users.
Second, frictionless sharing — Spotify songs shared to Facebook, for example — is on the rise. Some 67% of social media users have allowed an app to post to their profile, listened to a song that was automatically shared to their profile or read an article that was automatically shared to their profile.
Third, discounts and giveaways will spur sharing of branded content. People are more willing to share content if there are incentives. Some 60% of social media users say they would opt to post about a product or service if they were offered a discount or deal.
MySpace Gains a Million New Users in a Month [VIDEO]
Could be, according to data released by the company on Monday. MySpace claims that it now has “an average of 40,000 new registrations daily” and says it has added more than a million new users since launching its new MySpace Music Player in December.
An ad exec’s wise warning about social media – Fortune Features
There was a time when corporations could merely say, “We’re green,” and consumers, not yet as scrutinizing as they are today, or perhaps simply less equipped to check up on corporate claims, would believe it. For corporations, those days probably feel like a lost Eden. “We help the environment,” Mega-Conglomerate X would announce, and Consumers Y & Z would smile and nod, and be duly impressed, and lo, it was good (for the companies, anyway).
Now those days are gone, and big businesses can’t just talk the talk, but must walk the socially responsible walk. Such is the argument of Who Cares Wins, a new biz book and pseudo CSR manual by David Jones, CEO of the French advertising giant Havas.
via An ad exec’s wise warning about social media – Fortune Features.
The Pulse of News in Social Media: Forecasting Popularity
5 Essential Spreadsheets for Social Media Analytics
Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?
That’s why many social media marketers and power users are in constant search of free, efficient alternatives. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use.
Most of the scripts that run the spreadsheets are “public,” meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team).
20/20 Hindsight: 30-Day Replay for Twitter Now Available
Imagine you run a consumer electronics company. You just launched a game-changing new smartphone that will make or break your company. Two weeks after the launch, you’re hearing stories about your new phone burning users while they’re using it. You see the odd Tweet here and there but aren’t sure what the scale of this problem is or how you should respond. You make a panicked call to the company who monitors social media for you and they tell you that they can start tracking for this going forward but since they only get a realtime stream of Twitter data, there’s nothing they can do to get the last 14 days worth of Tweets.
They would love to help, but there’s nothing they can do about it. In a realtime world, once the stream of Tweets has passed, they’re gone.
Until today, this was how the world worked.
via Gnip Blog.
4 Characteristics of a Winning Social Enterprise Strategy
The value of the social enterprise is simple. It allows customers to get closer to their favorite brands, offers them a voice when they have something to say (good or bad) and encourages them to make better buying decisions. For companies, it magnifies the voice of the customer, allows them to identify macro trends, improve their customer service, maximize sales through new channels and even improve employee satisfaction.
via 4 Characteristics of a Winning Social Enterprise Strategy.