The tidal wave of content being published online is astronomical. As more content continues to be produced, new methods for sorting, filtering and displaying content have come into being. As the astute AJ Kohn put it, AuthorRank is Google’s attempt at “fusing the web of people with the web of documents and creating a more savvy view of Internet influence.”
via Why AuthorRank Matters & How to Leverage It [Infographic].
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
join.me, the ridiculously simple screen sharing tool, just keeps getting better. Introducing unified audio.
Now you get two ways to talk during a meeting – from your computer or your phone. Then you can talk to anyone in the world, hands-free, for free. You also have advanced audio controls that let you mute participants and play chimes.
The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers’ growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore.
Moreover, 2012 is expected to bring more change, as the mobile industry continues to innovate, and as consumers increasingly integrate mobile behaviors into their lives, using multiple devices and platforms, according to the report.
Below, an overview of comScore’s annual mobile report, “2012 Mobile Future in Focus,” which explores trends in four broad areas: smartphone adoption; mobile media consumption; platform ecosystem dynamics; and tablet adoption and shifts in multi-device digital media consumption.
via Mobile – Key Mobile Marketing Stats and Trends for 2012 : MarketingProfs Article.
While several US-based sites like Facebook and Twitter might get most of the publicity, social networking is a worldwide phenomenon that eMarketer predicts will encompass nearly 1.5 billion internet users by the end of this year.As of December 2011, eMarketer estimates, just over 1.2 billion people around the world used social networking sites at least once per month. That represented 23.1% growth over 2010, and double-digit growth will continue throughout eMarketer’s forecast period, though the rate of change will decrease as the market matures.
via Where in the World Are the Hottest Social Networking Countries? – eMarketer.
Companies are now able to search and analyse up to two years of Twitter updates for market research purposes.Firms can search tweets back to January 2010 in order to plan marketing campaigns, target influential users or even try to predict certain events.Until today, only the previous 30 days of tweets were available for companies to search. Regular users can access posts from the past seven days.
via BBC News – Twitter partners with Datasift to unlock tweet archive.
While Facebook, Twitter and LinkedIn have been at the top of the social media heap in the US for several years now, new services and relaunched versions of older ones are rapidly gaining popularity among consumers and marketers.
“Many internet users are turning…to social networks that offer a more focused experience than Facebook, even as that site positions itself as the social destination for sharing, curation and consumption of content,” said eMarketer’s Kimberly Maul, author of the new report, “Beyond Facebook and Twitter: Visually Focused Social Sites See Growing Interest.” “In the case of several popular or up-and-coming sites, this means giving users the ability to express themselves—and often to become tastemakers—using photos and other visually oriented material.”
via Users and Marketers Warm to Niche Social Networks – eMarketer.
Facebook’s analytics tool Insights will soon begin showing Page performance data in real-time or near real-time rather than on average 48 hour delay, according to our sources. Work on preparing for the switch to real-time reporting is apparently the cause of recent atypically long delays of 4 days or more, chronicled by one-off website WhyIsFacebookInsightsNotWorking.com.
via Scoop: Facebook To Speed Up Biz Analytics Tool Insights To Report In Real-Time | TechCrunch.
Pinterest hasn’t just become a significant source of referral traffic for retailers; it’s also becoming a top traffic driver for women’s lifestyle, home decor and cooking magazines, some of which are seeing bigger referral numbers from the image-collecting service than from major portals like Facebook and Yahoo.
via Pinterest Becomes Top Traffic Driver for Women’s Magazines.