The solution is to stop looking at social media as another platform you have to learn—yet another responsibility—and start seeing it for what it can be instead: a personal toolbox for improving your practice of leadership.
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Rhetological Fallacies
InformationisBeautiful
Less than 10 percent of people rely on Facebook and Twitter for news | The Verge
Facebook and Twitter might not be as important for news sharing as we once thought — at least for the time being. A new survey of 3,000 people by the Pew Research Center found that just 9 percent get their news “very often” from people they follow on Facebook and Twitter. 36 percent of people still get news by going directly to news websites themselves, while 32 percent use search engines to find news and 29 percent use news aggregating websites to hunt down articles to read.
via Less than 10 percent of people rely on Facebook and Twitter for news | The Verge.
Marketers Struggle to Link Digital Data to ‘Big Data’ Picture – eMarketer
Marketers are abuzz over “Big Data” for its promise to deliver a more complete understanding of each customer, who can then be targeted with advertising tailored exactly to the individual.
But according to February 2012 research from Columbia Business School’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA), organizational hurdles and barriers to data implementation were some of the biggest challenges to Big Data integration.
via Marketers Struggle to Link Digital Data to ‘Big Data’ Picture – eMarketer.
Visualized: Incorrect information travels farther, faster on Twitter than corrections | Poynter.
The goal should be to make the correction as viral as the mistake. But that’s a challenge, and Tuesday at Harvard’s Truthiness in Digital Media conference, I saw (for the first time) what it looks like when we fail.
The presentation by Gilad Lotan, the vice president of research and development for SocialFlow, included a chart that compared the Twitter traffic of an incorrect report to the traffic for the ensuing correction. It’s the Law of Incorrect Tweets visualized:
via Visualized: Incorrect information travels farther, faster on Twitter than corrections | Poynter..
Your Average Facebook Post Only Reaches 12% Of Your Friends | TechCrunch
You’re not unpopular, it’s just the nature of the news feed. Amongst all the business-related news at FMC, Facebook revealed that the average news feed story from a user profile reaches just 12 percent of their friends. Your actively shared links, photos, and status updates probably reach much higher than 12 percent of your friends, while more inane auto-generated posts about new friendships, wall posts, and articles you read may only be seen by your closest buddies.
via Your Average Facebook Post Only Reaches 12% Of Your Friends | TechCrunch.
Eric Stromberg — Increasing User Engagement in Emails
For any consumer application, email is an important tool to drive engagement. Last year, Fred Wilson went as far as calling it “Social Media’s Secret Weapon.” After optimizing the Hunch weekly recommendation emails for a few months last summer, I thought it might be useful to share some of the key lessons we learned to increase user engagement in emails and acquire new subscribers.
As background, while Hunch had transitioned from a consumer destinations site to more of a B2B approach (that eventually led to an acquisition by eBay), we found that sending weekly emails with personalized product recommendations was an effective way to showcase our technology and drive interesting partnerships. So we wanted to make them good. We ran countless A/B tests on groups of 10,000 users to see what worked best. For each test, we tried to constrain by cohort and keep all other variables constant. Below are a few things we learned along the way:
8 Strategies for Launching a Brand Presence on Pinterest
Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we’ll look at why Pinterest is important to brands and provide seven simple steps for leveraging brand presence on Pinterest.
Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers. A study by Shareaholic in January showed that Pinterest drove only a fraction less referral traffic than both Twitter and Google, and more than Google+, YouTube and LinkedIn combined.
Despite the powerful numbers, most brands and merchandisers are not present on Pinterest. There’s no DKNY, Macy’s, Walmart, Target, etc.
For those brands looking to develop a Pinterest presence, try these seven simple steps.
via 8 Strategies for Launching a Brand Presence on Pinterest.
How to create great infographics | Tutorial | .net magazine
Great infographics can be a powerful tool for communicating complex ideas quickly and beautifully. In this tutorial Matthew Scharpnick, co-founder of Elefint Designs, puts you on the right track to create beautiful and meaningful infographics
In an internet age dominated by readers scanning short-form articles, how can we communicate something complex, nuanced, or dense in a short period of time? Queue the infographics.
If you read design-influenced publications such as GOOD, Fast Company, or Mashable, you have undoubtedly seen the flood of infographics that hit the web in recent years. Every day new infographics pop up on a wide range of topics including politics, economics, pop culture, technology, films, sports, and a whole lot more. At their best, these mixtures of design and data have the effect of drawing users in and conveying a lot of information in a small package.
via How to create great infographics | Tutorial | .net magazine.
Why AuthorRank Matters & How to Leverage It [Infographic]
For the average writer, marketer or content producer, AuthorRank presents a great opportunity for personal branding, but also makes us individually responsible for the quality of work we produce. Evaluating the quality of content is Google’s job, and moving into the future it’s clear Google seeks to evaluate the substantive quality of authors. By understanding AuthorRank now, authors can establish themselves and their aggregated body of work as worthy of being ranked.
via Why AuthorRank Matters & How to Leverage It [Infographic].