Sharing is predictable, and follows specific patterns over time. There are two main types of links: evergreen ones, which have a long sharing curve, and breaking news, which have an average life span of 2.8 hours on Twitter and 3.1 hours on Facebook.
All posts by Pierre
Google’s head of web spam team broadly outlines how its search works | The Verge
Ever wonder how Google Search works? Google has put out a video answering just that, cramming what would likely be a ten-hour video into a more broad 8-minute “table of contents.” Matt Cutts, the head of Google’s web spam team, outlines the inner machinations of the search giant, including a comparison of their old crawling method (a slow, inefficient way to discover new content) and their new(er) method that breaks the web into chunks, allowing incremental (and therefore quicker) discovery and page ranking. If you have a question of your own or want to learn more about how Google works, you can jump into their Webmaster Forums or check out the Google Webmaster YouTube channel.
via Google’s head of web spam team broadly outlines how its search works | The Verge.
What Your Klout Score Really Means | Epicenter | Wired.com
The interviewer pulled up the web page for Klout.com—a service that purports to measure users’ online influence on a scale from 1 to 100—and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. “He cut the interview short pretty soon after that,” Fiorella says. Later he learned that he’d been eliminated as a candidate specifically because his Klout score was too low. “They hired a guy whose score was 67.”
via What Your Klout Score Really Means | Epicenter | Wired.com.
Has Timeline Increased Engagement on Facebook? – eMarketer
While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result.
Social media measurement company Simply Measured looked at 15 brand pages that were early adopters of the Timeline format and found that average engagement on brand posts (i.e., comments and “likes”) rose 46% in the three weeks after the switch compared to the three weeks before. Prior to the Timeline introduction, the 15 brand pages saw an average of 1,672 points of engagement per post, rising to 2,441 after switching to Timeline.
via Has Timeline Increased Engagement on Facebook? – eMarketer.
Pinterest’s Hype Bubble Has Burst, And Now It Is Actually Losing Users – Business Insider
After its growth slowed in March, it looks like photo-sharing/collecting site Pinterest is actually losing users in April.Most Pinterest users sign-up to the site using their Facebook accounts, and AppData, which monitors how often users of third-party apps and Web sites interact with Facebook, says the number of Facebook-connected Pinterest users has declined precipitously the past 50 days.Monthly active users are down from 11.3 million on March 1 to 11.15 million on April 1 to just 8.3 million today.Here’s a chart showing the 3/21 to 4/20 portion of this 25% decline:
via Pinterest’s Hype Bubble Has Burst, And Now It Is Actually Losing Users – Business Insider.
How To Go Viral
How To Go Viral. By buzzfeed.
Rel=Author Defined with Google’s Sagar Kamdar
Sagar Kamdar is a Group Product Manager for Google Search. Sagar is responsible for Google’s authorship and social initiatives in search. Prior to joining Google, Sagar was a Director responsible for Analytics products at Oracle. Sagar has a BS degree in EE from Cornell University.
Key Points from Interview with Sagar Kamdar
This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview:
Two Timeline Features for Power Users
We’ve all had Timeline for at least a little over a week now (and over a month for some users who were quick to adopt), and hopefully you’ve gotten the time to adjust the formatting of your brand page to fit the new design as well as play around with the new features; if you haven’t yet, take a look at our guide to the changes timeline introduced as well as our guide to optimizing your timeline for your end-user experience.
Six Key Questions to Ask before Launching Online Contests #PRSADIConf – The Buzz Bin
Barriers to entryOnline contests have earned a permanent spot in the social media super bowl, especially in attracting the 90% of lurkers who don’t engage with you but know exactly what your brand is up to. By giving them a compelling incentive to engage with you through prizes, freebies, vacation pacakages and/or unique experiences, contests and sweepstakes do offer a reason for brand engagement. Whether its meaningful or not is a topic for a different blog post. My post today is inspired by a #PRSADIConf session I attended last week called “You May Already Have Won: How to run a winning online contest?” presented by Sandra Fathi, President, Affect Public Relations and Ben Pickering, CEO, Strutta, an interactive promotions company that helps businesses manage online contests.
via Six Key Questions to Ask before Launching Online Contests #PRSADIConf – The Buzz Bin.
How Social Currency Is Driving Identity, Trust and New Industries | TechCrunch
As our lives increasingly move to the digital realm – whether it’s what we read, what we watch, photos that once sat in frames now uploaded to a server farm somewhere in the rural United States, or even the 140-character thoughts we share with the world – comes the very reconstitution of our identities online. A German artist named Tobias Leingruber recently took this concept to its logical extreme when he produced physical identification cards based on Facebook profiles (this attempt at satire was executed so well that Facebook sent Leingruber a cease-and-desist letter three days later).
Between the lines of Leingruber’s satire, though, is a very real, emerging concept. What Leingruber hit on is something I refer to as social currency. Social currency essentially refers to the idea that every person has an online identity formed through participation in social networks, websites, digital communities, and online transactions. Our everyday activities — web searches, status updates, ‘likes’, tweets, and comments — they all leave a trail of data behind which we tend to see as ephemeral or throwaway.
via How Social Currency Is Driving Identity, Trust and New Industries | TechCrunch.