Here it comes again – many people do think that a new bubble will explode. You might disagree with this idea or think that’s what will happen, whatever : you will probably enjoy this video 🙂
Some of you will probably recognize the music used for the “internet stars are viral” small movies (just a funny coincidence), a similar youtube success to the video already posted on the disruption blog …
http://text100.typepad.com/disruptionblog/2007/09/friday-fun-vira.html
Paul from the UK came today with a question : Does anyone have any experience of writing search engine optimised releases?
So far, I push my press release among my selected and beloved journalists, but his question is definitely becoming more and more important.
I’m not really a SEO wizard, but here are a few ideas.
[entering in Geek mode]
there is several way to answer the question.
1/ the content of the press release
2/ the format of the HTML support
[/geek mode suspended]
I know that some of my client are experimenting, with a lot of precautious to implement link to social news site (look at IBM corp press release).
Does anybody has ever created a press release optimised for search engine ?
Shouldn’t we try to think about it when writing the press release to our clients ?
Maybe should we create a toolkit for these questions to our client (when I’ll have 5 mn, I promise I’ll draft something – hell ! I don’t have 5 mn so far :/ I’ve to find them).
Pierre from Paris.
LindenLab just released a website dedicated to business. It was time !
Do not hesitate to have a look, there is a lot of convenient information that might be useful for your client if they decide to begin with SL. So keep in mind this resource in the future for client who want to step into Virtual Universes.
http://secondlifegrid.net/
Pierre from Paris
Second Life, camembert style
Hello, just a few words to underline that Text100 Paris will participate to a one day event dedicated to companies investigating virtual worlds. The conference will not focus specifically on SL, but wants to be as large as possible about opportunities for Metaverses (= virtual worlds).
Of course, SL being one of the most advanced one, it will be hard to avoid speaking
about SL. Builders, designers, and marketing companies will also speak during this day.
Text100 will be the only one agency this day speaking about PR in SL.
Philippe Beteille (GM Paris) and myself will speak about PR in SL (more precisely how these universes changes the deal of traditional PR by targeting small and identified communities or even individuals).
A French pool of virtual world expertise
The idea behind this conference is to create an entry point for French company who wants to investigate virtual worlds, and get all required competencies.
More information : http://www.virtualparis2007.com/
Do we already have somewhere a list of text100 partners in SL ?
We’ll keep you updated with the info on this event.
Pierre from Paris
A good article on this topic – in English
Following the introduction of blueKiwi I made recently, I would like to share with you a fantastic article written with one of the most influential blogger in france. The guy is involved in web2-stuff questions and he is one of the leading specialist for Second Life.
Once again, these concepts of "2.0" remain unclear and are often criticized. However, there is something happening and, yes, as it is difficult to find the adapted vocabulary, Enterprise 2.0 will be fine for the moment.
He wrote a remarkable article in French dedicated to the Enterprise 2.0 topic.
Then he decided to translate it in English.
Extract :
If “Web 2.0” was 2006’s buzzword, we begin to hear much of Enterprise 2.0. To make a long story short, it means using inside an enterprise the successful tools of web 2.0.
Please, do not sum-up this to internal blogs or wikis, this notion
gather much richer fields and above all implies deep mutations which go
farther than rolling-out new tools.
Before going through my overview map (which can confuse you), I’d like first to introduce the subject.
More : http://www.fredcavazza.net/2007/07/27/what-is-enterprise-20/
Pierre from Paris.
Several articles has been published recently following the publication of a forrester study showing that several company are leaving Second Life as their audience is not what was initially expected …
An exemple : http://www.chicagotribune.com/business/chi-mon_second_lifejul23,0,7924397.story
In the meantime, the september european SL conference of Berlin has just been canceled. The message posted on the frontpage confirms that the event had not enough financial support http://www.slconference.eu/
All these bad signals will probably worry future and existing clients investing in SL … At least for the moment, they worry the press in France 🙂
Is it really the sign of the beginning of the end for Second Life ?
A few elements to keep in mind :
1/ Our involvement in Second Life is mainly an invitation to explore virtual universe. If Second Life vanishes one day, the 3D social environment will probably modify for a long time use and habits on the web.
And so for our client : being involved with Second Life allows them having a deeper experience with their ecosystem.
Audience in SL is for sure a problem – but it is not a massive market – it’s a long tail market where communities and individuals can be reach.
2/ Business models inside second life are discussed a lot these days. But we care first about delivering the best experience between our clients and communities by creating a conversation : SL probably remains a good communication plateform / a bad marketing plateform.
3/ Several companies have massively invested inside SL. A lot of money circulates around SL. Companies rarely leave their investment behind them …
What is your opinion regarding these critics ? Is it the same ‘business as usual’ critics or a deeper sign of a crisis ?
Pierre from Paris.
I can’t imagine SL without its stupid and delicious bugs.
You can complain about it … or you can just laugh 🙂
I’ve noticed this video today on techrunch France. You’ve probably already seen this video which is really well designed and also has pretty good ideas (especially regarding Second Life).
It reminds me a video seen almost two years ago that was really impressive about the future of the IT industry with the arrival of new players.
Museum of Media History : http://epic.lightover.com/ols-master.html – really to be seen.
I just found this small video during the lunch which I found quite relevant if you observe it on a peer media perspective. This video could be a good and funny explanation of why peer media are becoming so important today – because consumer wants to talk, and to be listened.
The Break-Up’ – soon available on www.bringtheloveback.com
– is about the relationship between an advertiser and a consumer.
They’ve agreed to meet in a restaurant. The man’s feeling perfectly
happy, until the woman makes a painful announcement: she wants a
divorce. In the course of their conversation she makes it clear to him
why she is leaving him. And he makes it very clear that he doesn’t have
an empathic bone in his body. At the end of the movie the woman walks
away disappointed but determined. The advertiser stays behind alone.
It’s a Microsoft video however >_<
You’ve probably already noticed it, but I’ve seen it today on Techcrunch (the US version, not the French one) – Lewis PR have set a banner on the site to promote their SL activity (linking on their website)
Of course, this is only an advertisement, but this is the first time I see a PR company branding and marketing its SL activity and showing it in a large Media such as Techrunch.
Have you ever noticed other PR company doing this ?
How do you react over such a campaign ?
By clicking on this link, you’ll see a screenshot of what I’ve seen today.
Pierre from Paris
