Person-to-person sharing has become a major way content producers hope to have their information disseminated as social media has offered the chance for content to go viral. Despite studies that suggest email is still the top way people share content, and that search is still the top way people find websites, social sharing—newer and more exciting—is in the spotlight.
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The Gamification of Social Media
Essentially, it is a rewards system that makes what we already do on the web – create and share content – fun by making it a stock market-like atmosphere. You can earn money (their currency is “Eaves”) by buying other people and you can see your own worth rise by getting other people to invest in you. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. But like the other sites, it’s also a social network itself. It’s a chance to connect and brainstorm with others by finding affinity groups (“Communities”) within Empire Avenue.
via The Social Media Marketing Blog: The Gamification of Social Media.
Keynote: Invest in Scalable Social Business Programs
Keynote: Invest in Scalable Social Business Programs.
A cool keynote by Jeremiah Owyang.
Grassroot viral communication – TED conf
How to spread TED conference ideas in real life ?
Just ask to the person that are the best speakers in real life. The best grassroot viral communication operation ever.
Video – WORST Facebook Profile Pics EVER
Dailymotion – WORST Facebook Profile Pics EVER! – a Campus video.
A nice and funny video series, interesting to watch to see the viral mechanism used. Enjoy.
Twitter Blog: Watching Together: Twitter and TV
TV and Twitter have a special connection. Broadcasters are eager to provide new ways to drive viewer engagement. Twitter provides a forum for real-time context and commentary that turns watchers into participants.
Over the past few years, Twitter’s media team has worked with broadcasters on a new interactive experience. The video below showcases some of the on-air best practices broadcasters have embraced:
Why Mobile Users Aren’t Checking In [study by Beyond on Mashable]
Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population, according to a study commissioned by digital agency Beyond and exclusively shared with Mashable.Of those opting out of participating in the checkin craze, or any other social location behavior for that matter, 48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.
Get More Accurate YouTube Video Search Results
YouTube has a great search filter for sorting and refining results from its gazillion videos. But you can eliminate that couple of extra clicks, and do advanced searches from directly within the YouTube search form by adding a few key words.
News websites: one out of 6 referrer site visits comes from Facebook
With an increasing number of users, social networks are an important traffic source for other websites. The following survey shows the level of traffic generated by Facebook and Twitter for French news websites.
via News websites: one out of 6 referrer site visits comes from Facebook.
Lessons for journalists from the demise of Friendster
journalists can learn from social networks, and not just pop culture or breaking news, but also broader lessons about how to do their job. So knowing that all good things have an expiration date, at least on the Internet, here’s what journalists should realize and remember as they tiptoe through social networking topics.
via Lessons for journalists from the demise of Friendster – 10,000 Words.