Teradata-Data-Collected-Used-To-Drive-Marketing-Aug201345% of global marketers agree that data is the most underutilized asset in their organization, per survey results [download page] from Teradata. Indeed, while a majority currently collect a range of data types, including demographic 80%, customer service 72% and customer satisfaction 62%, fewer report using the data. And although marketers ascribe various benefits to the use of data in decision-making, the study shows that few are able to systematically apply a data-driven marketing approach to regular tasks.

via Marketers Are Collecting Data – But Having Trouble Leveraging It.