IBM-Consumer-Product-Leaders-Balanced-Focus-July201315% of consumer products companies are both highly focused on their consumers and strong users of analytics, according to a study conducted by the IBM Center for Applied Insights in partnership with Kantar Retail. These “leaders,” as they’re dubbed by the researchers, tend to do better than their peers in capital markets and have more influence among their retail customers. Among the ways in which they differ from other companies, Leaders are more likely to: balance retailers’ needs with consumer needs; have collaborative sales functions; and leverage analytics to assist critical sales activities.

via Consumer Products “Leaders” Leveraging Analytics to Meet Consumer Needs.