Ipsos-Most-Important-Factors-When-Choosing-Brands-July2013Ipsos MediaCT has released the results [download page] of the 5th wave of its “Women, Power & Money” study, co-developed with FleishmanHillard and Hearst Magazines. As part of the study, the researchers look at the factors – aside from price – that are important to American women when choosing brands, noting that only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men. So what factors top the list when excluding price from the equation?