ConstantContact-Small-Biz-Use-Marketing-Tools-June2013The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a survey sponsored by Constant Contact. Indeed, compared to 5 years ago, the adoption of various online marketing tools has soared: 98% of survey respondents now use email marketing up from 64% saying they used them 5 years ago, while 87% use social media marketing up from just 10% 5 years ago. And while finding new customers remains the chief concern for small businesses today, among those who are finding this task easier, a leading 53% say that’s due to more affordable online marketing tools.

via Small Biz Using Digital Marketing More, Crediting It With Customer Acquisition Successes.