64% of 18-24-year-olds want companies to respond to them when they talk about them online, according to [download page] a new e-book containing results from a survey by J.D. Power & Associates and NetBase. Older age groups mirror that sentiment, although just half of the 55+ group agree. While that suggests that in general, consumers want companies to respond to discussions about them online (generally referring to social media), separate results from the survey paint a more confusing picture.

via Millennials to Brands: Respond When You’re Being Spoken… About.