If Twitter-launched video app Vine is any indication, mobile video content seems to be moving in the direction of short and social. On January 24, Twitter announced Vine, an iPhone app that enables users to record videos of up to 6 seconds and then easily share them with their Twitter followers. The app reached No. 1 among free apps in the Apple social app store the day after its release.

Still, Vine is new to the market, and awareness remains low overall, according to an AYTM Market Research survey of US internet users conducted a few days after the app’s launch. Just under 2% of US internet users surveyed said they had signed up for a Vine account.

via Will Vine for Twitter Make Brands Rethink Video Creation? – eMarketer.