How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them, according to results from the “2013 Edelman Trust Barometer.” The online survey of 26,000 general population respondents across 26 countries found that a plurality 35% of those identified as “the informed public” need to hear company information 3 times to believe it, while another 29% need to hear it 4-5 times.

via 8 in 10 Informed Consumers Need to Hear Company Info More Than Twice to Believe It.