61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community, suggesting that consumers are looking for businesses to be more integrated into societal interests, according to survey results from Havas Worldwide. Across the survey sample, 64% of 18-34-year-olds, 61% of 35-54-year-olds, and 51% of the 55+ group would like to see a stronger commitment from brands to their local communities.

via Consumers Look for Brands to Take A More Active Role in Local Communities.