When it comes to acquiring and keeping satisfied customers, smart entrepreneurs must understand what’s going on inside their customers mind’s. Just as we saw how neuroeconomics can be used for smarter pricing tactics, small business owners can benefit from insightful research in behavioral psychology to increase sales and provide exceptional customer service.

Today, you’re going to see some research that reveals how marketers and ecommerce entrepreneurs can use implicit egotism, social constructs, and appeals to social inclusion to create stronger brand engagement, keep customers happy, and increase their bottom line.

via How to Engineer Increased Sales & Happy Customers With Behavioral Psychology.