78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product, including roughly one-third who very much agree, according to survey results released in December by Ipsos Open Thinking Exchange (OTX). Compared to the global average of 69%, Americans are 13% more likely to agree that online product reviews influence their purchases.

via 8 in 10 Americans Agree That Online Reviews Influence Their Purchases.