Offline, people spend approximately 30-40 percent of their time talking about themselves, but on social media sites that number jumps to 80 percent. So it’s no wonder these channels are so hard to resist, as they’re all about you.

And you. And you. And you.

This infographic takes a closer look at social media’s effect on the brain

via This Is Your Brain On Social Media [INFOGRAPHIC] – AllTwitter.