I recently had drinks with a friend of mine who was the CTO of a hot venture-backed company that went on to be acquired by a large silicon valley company. One of the beautiful things about being a CTO is you don’t have to worry about marketing strategy and execution, and his old company had lots of PR-savvy talent. He’s now striking out on his own with a very cool product that he’s building as a solo entrepreneur, so for the first time he’s doing his own PR. In true lean startup fashion, he smartly did lots of user testing and even brought in a professional facilitator. In the process they discovered the people who were drawn to his product the most are female professionals age 20-35. This insight should help him immensely in targeting his marketing.

via How to know which publications and blogs to pitch – Muck Rack.