Leads generated by print, radio, and TV advertising campaigns are of a higher quality than leads generated from a variety of online channels, according to results from a Software Advice survey conducted in partnership with Eloqua and CMO.com. But, there’s a catch: although respondents saw these traditional media delivering the best leads, they also saw them as generating among the lowest quantity of leads.

via Traditional Media Delivers Low Quantity – But Highest Quality – Leads, Say B2B Marketers.