More than one in six visitors to travel sites are also Pinterest usersBecause of its visually oriented interface, Pinterest has been touted as having more promise for travel marketers than other emerging social media sites and even some of the established ones. Another reason travel marketers have their eye on Pinterest—besides its massive growth rate—stems from an assumption not unique to travel: The site’s users are much more likely to be in shopping mode than other social network users.

via Pinterest Users Show Proclivity for Travel Content – eMarketer.