The percentage of individuals in India who use the internet will remain a small 8.9% this year, according to eMarketer estimates. But given that India holds a population of 1.2 billion people, that fraction translates to a significant number of people going online—107.3 million, to be precise. And consumers in India show no signs of slowing their migration online, according to the August 2012 comScore report, “The Rise of India’s Digital Consumer and What It Means for the Future.”