Facebook and Twitter were favorite choices for organizations looking to connect with customers

South Korea’s population has shown a growing affinity for social networks and the use of those networks is likely to rise along with the country’s skyrocketing mobile web usage. It’s no surprise then that an embrace of social media is also being seen among the various organization types in the country, according to an April 2012 survey of social media marketers at businesses, public institutions and nonprofits conducted by the PR consultancy firm KPR & Associates. In fact, more than half of organizations surveyed who were using social media had increased their marketing budgets for those channels in 2012, while only 5% had reduced them, KPR found.

via Marketers in South Korea Bulk Up Social Media Budgets – eMarketer.