Bloggers can add great value to a PR campaign as they are at the forefront of digital opinion forming. Readers of blogs tend to be loyal and are more likely to be convinced by a blogger’s opinion than any advertising they see.

When building your relationship with bloggers, it’s first crucial to identify those who are most relevant to your audience, to avoid wasting your time and theirs. Stuart Lambert, director of consumer technology at PR firm Weber Shandwick says: “Choose those with greater influence in terms of online hits, Twitter followers and reach via other social media channels such as Facebook, Google+ or YouTube.”

via How to make friends with bloggers – Inside PR – PRmoment.