It’s easy to write off Internet memes — LOLcats, Double Rainbow Guy, taxidermist Chuck Testa – as trivial but entertaining ways to waste time. At least that was my feeling coming into ROFLCon 2012 this weekend. But then a funny thing happened: After two sessions — one on Supercuts and another on Lolitics — it sunk in that memes say a lot about us as a culture and as such bear serious examination.

via Why memes matter (or what I learned at ROFLCon) — Tech News and Analysis.