Barriers to entryOnline contests have earned a permanent spot in the social media super bowl, especially in attracting the 90% of lurkers who don’t engage with you but know exactly what your brand is up to. By giving them a compelling incentive to engage with you through prizes, freebies, vacation pacakages and/or unique experiences, contests and sweepstakes do offer a reason for brand engagement. Whether its meaningful or not is a topic for a different blog post. My post today is inspired by a #PRSADIConf session I attended last week called “You May Already Have Won: How to run a winning online contest?” presented by Sandra Fathi, President, Affect Public Relations and Ben Pickering, CEO, Strutta, an interactive promotions company that helps businesses manage online contests.

via Six Key Questions to Ask before Launching Online Contests #PRSADIConf – The Buzz Bin.