Gamification is becoming a hot commodity around the web, but what is it? Is it being used correctly? Let’s have a look at various aspects of gamification and how they can be used and misused.

Gamification is one of those buzz words you’ve probably heard if you’re involved in the internet industry. You’ve probably run across it at some point (perhaps even on Envato sites!) In the same way that personification is the act of attributing characteristics of a person onto another object, gamification is the process of implementing game mechanics into a non-game activity or entity. The purpose is to increase engagement and investment of a user base.

via The Benefits and Pitfalls of Gamification | Webdesigntuts+.