You’re not unpopular, it’s just the nature of the news feed. Amongst all the business-related news at FMC, Facebook revealed that the average news feed story from a user profile reaches just 12 percent of their friends. Your actively shared links, photos, and status updates probably reach much higher than 12 percent of your friends, while more inane auto-generated posts about new friendships, wall posts, and articles you read may only be seen by your closest buddies.

via Your Average Facebook Post Only Reaches 12% Of Your Friends | TechCrunch.