Peter Shankman is known for many things: skydiving, social media chops, public speaking, and a wry and brazen wit. What’s important to remember about Shankman is that he is a public relations professional at his core, and prior to his serial entrepreneurship he was a hard-at-work flack. There’s no shame in this, and as a matter of fact if done right, public relations can be a glorious job. Unfortunately, it’s often done wrong more than it’s done right.

via How NOT to do public relations: An interview with Peter Shankman – Forbes.