As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.In a survey of more than 700 marketers worldwide, 88% of respondents told Wildfire Interactive, a social media marketing software company, that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue 85% and increase sales and partnerships 58%. An additional 41% of marketers said it helped reduce costs.Benefits of Social Media According to Marketers Worldwide, Nov 2011 % of respondents

via Marketers Value Social Media for Both Branding and Customer Acquisition – eMarketer.