I have the feeling that Social Business will definitely be 2012′s top buzzword. The more time I spend online, the more I bump into this term. The problem is that, except social media practitioners, it can be misunderstand with Yunus’ vision of “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today” (see Wikipedia’s definition). By social business, I mean a social business, as in social media. Social Business is not a technology, a practice or a strategy, it’s a unified vision of social media usage inside and outside of a company.