On Tuesday, Google announced something called Search, plus Your World (SPYW). It marked a startling transformation of the company’s flagship product, Google Search, into an amplifier of social content. Google’s critics — as well as some folks generally well-intentioned towards Google — have complained that the social content it amplifies is primarily Google’s own product, Google+.

via Is Too Much Plus a Minus for Google? | Epicenter | Wired.com.