Currently, social networking accounts for 19% of time spent online globally. Four out of every five people who have access to the internet across the world use social networks in some form, many several times a day, some on multiple devices. With social networking being such a pervasive and integral part of the online experience, penetrating all aspects of consumers’ lives, it is vital for marketers to understand how their audience is reached through social networking and maximize the value of their social marketing strategies.

comScore Co-Founder and CMO Linda Abraham and Buddy Media CEO and Founder Mike Lazerow present insights on how brands can optimize their social marketing programs and evaluate their effectiveness using metrics that matter.

via Best Practices for Brand Building in the Social Media Marketplace – comScore, Inc.