veryone is looking for the easy way.

Social media participants are not exempt. Many people create automated accounts with RSS feeds to share other people’s news, thoughts and commentary with their community. Some will link all of their social media so it only takes one blog post or tweet to populate their social media world.

Many social media members don’t reply to comments made by people who take the time to acknowledge their work. Some do the minimum just to say they are using social media. They repurpose industry news and rarely offer an original thought. Seriously, setting up an account on Facebook and Twitter is not active social media.

Passive, unengaged social media earns passive results.

via Passive Social Media Creates Passive Results | Rosh Sillars.