Search Engine Optimization (SEO) should be at the top of your Web publishing priority list. If Web surfers can’t find your site, they can’t read it, use it or share it with others.
One might think SEO is an arcane science that only a few experts have mastered. There is quite a bit to it, and there are times you might want to employ an SEO firm or expert to help you optimize your site. Often this is a costly solution that’s not feasible for individuals or small businesses.