The surest way to develop the right type of followers and friends is to deliver the goods. No shortcuts.

Delivering the goods means impressing people enough that they want to connect with you. Bring people value and they will follow. From the dawn of time this axiom has been true and it remains true in the glare of social’s spotlight as well. As you prove your value to people, they will follow you, friend you, spread your word and recommend others join the crowd as well. If you WOW these people every day, they will remain loyal and help boost your profile online.

via Bing How to build a social following – Webmaster Center blog – Site Blogs – Bing Community.