Here’s something to think about. How does your media use — everything from newspapers to radio to Facebook — compare to your parents? Your siblings? Your kids? Chances are how and when you spend time on each of these media is quite different.

AdAge posted this interesting infographic that drives that point home with data from a study by Magid Generational Strategies on how different generations use various media throughout the day. One interesting point I noticed was in the fine print: The percentages of media use at any given time do not add up to 100 percent. That’s because there’s an awful lot of media consumption multitasking, especially among the millennials.

via An Infographic Look At Generational Media Use – 10,000 Words.