A great infographic from elisaDBI offering a guide to tracking social media as part of your online marketing mix.

The ROI is always a hot topic and one of the key questions marketers are are asking before giving the go ahead for campaigns. Some of the topline numbers are surprising. For instacne 50% of companies are unsure of the value of being on LinkedIn and 53% are unsure of the Twitter’s ROI. This gives a step by step guide beginning with defining the key performance indicators (KPIs should be measureable) through to checking your strategy.

via The guide to measuring the results of your social media strategy [infographic] | The Wall Blog.