In a recent report from Exact Target (a global Software as a Service leader that connects customers with organizations through marketing), it’s been found that daily active Twitter users — AKA, the consumers who actually reach out to or follow brands via Twitter — are 3x more likely to amplify the influence of that brand than, say, a Facebook user would.

Who are Twitter users and why are they so important to your brand?

Of the users who are active on Twitter daily:

72% publish blog posts at least once a month

70% comment on others’ blog posts

61% write at least one product review a month

61% comment on news sites

56% write articles for third-party sites

53% post videos online

50% make contributions to wiki sites

48% share deals found through coupon forums

In essence: What happens on Twitter doesn’t stay on Twitter.

via Twitter users are more likely to impact your brand than any other social network.