Quora for PR ?

A reporter, editor and columnist from The New York Times will take to Quora, starting today, to answer your questions.

In one of the highest-profile partnerships yet for the nascent question and answer-based social network, Diana B. Henriques, Gretchen Morgenson and Adam Bryant will answer questions submitted via Quora. Henriques will be on today (July 19) from 3 to 4 p.m. ET, answering questions submitted at her page.

On his Quora page, The Times‘ Jim Schachter explains how the idea came about:

About six weeks ago, my New York Times colleague Aron Pilhofer and I visited Quora to brainstorm with Charlie Cheever and Marc Bodnick about how our organizations might work together. One idea we came up with was having Times journalists who’ve recently published books come on Quora to field questions from the community.

via New York Times Journalists Take To Quora To Answer Questions – 10,000 Words.