The saying goes that any press is good press. While Facebook might disagree right now, in most cases PR can be an effective and inexpensive way to get the word out about your company.
Gone are the days of PR agencies being the only way to get in touch with journalists – these days anyone can find journalists online, build relationships with them and pitch story ideas.
Sure, your company is using social media tools to get the attention of potential consumers. But are you doing enough to attract the attention of the media?