ANA-In-House-Agency-Penetration-2013-v-2008-Sept201358% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008, according to new survey results from the Association of National Advertisers (ANA). In-house agencies are being asked to handle a wide range of creative, strategic, and media planning and buying services, per the report, with one-third or more also tasked with data/marketing analytics (42%) and content marketing (34%).

via In-House Agencies Becoming More Common; Tasked With Range of Services.