Experian-Mobile-Email-Interactions-in-Q2-Sept2013The figures do vary from one researcher to the next, but the latest email benchmark study [download page] from Experian Marketing Services indicates that fully half of email opens during Q2 occurred only on a mobile device “mobile-only”. Notably, though, the mobile-only segment represented a smaller share of unique clicks 40% and a far more insignificant 13% share of transactions, suggesting that while consumers will open emails on their mobile devices, they’re less comfortable using them to click on emails and complete transactions.

via 1 in 2 Email Opens Said to Occur on a Mobile Device During Q2.