The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank.
EdgeRank, Facebook’s original News Feed ranking system, is dead.
via EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors.
Today Twitter announced a new feature called “Related Headlines.” From now on, when you click on the tweet’s URL on Twitter.com, you will see links to news stories where that tweet’s been embedded. For example, if I embed this Horse_ebooks tweet, then my story should appear as a “related headline” when you click on the tweet’s URL.
via Twitter adds “Related Headlines” to tweets, enrages everyone for 5 seconds | PandoDaily.
“I love podcasts, so I thought I’d try one,” says Dawson of his recently launched hour-long Shane & Friends. “I wasn’t sure my audience would be up for it, but shockingly, they really love it. It proves the next generation is excited about long-form content.”
One traditional caricature of Germany features a nation of rather stiff individuals, keen on observing rigid protocols and maintaining their personal reserve. That was always a simplistic view. But in some respects such supposed conservatism was apparently borne out in aspects of online behavior. In 2012, for example, barely half 51.1% of the country’s online population used social networks monthly, eMarketer estimates—compared to nearly 65% in the UK.
As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies. This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure. Respondents also suggest that organizational alignment is critical to seeing real business impact from digital.
via Bullish on digital: McKinsey Global Survey results | McKinsey & Company.
It’s never been easier to stay informed about the world–provided you know which information matters. That’s no easy feat. We’re overwhelmed with content from media amateurs and professionals alike. How to wade through the static and find the info we actually need? Follow the sources with the highest signal-to-noise ratio and ignore the rest. WIRED’s array of blogs, Tumblrs, and Twitter feeds are a great place to start, but let’s say you want more. Fine. The following 101 signals–blogs, feeds, podcasts, and more–provide everything you need to know and nothing you don’t. Packed with information, these sources serve up the core nutrients of your data diet, with no empty calories. We’ve focused on passionate and knowledgeable individuals, not massive media outlets that need to monetize content by the gigabit. These are the best reporters, writers, and thinkers on the Internet–people who understand what’s happening.
That’s good news for an industry in upheaval. Just this month, there’s been a flurry of deals involving struggling marquee American publications. Amazon (AMZN, Fortune 500) founder and CEO Jeff Bezos bought The Washington Post (WPO), Red Sox owner John Henry purchased The Boston Globe, and Newsweek was bought by a digital news company IBT Media. Job cuts had been common at all three publications in recent years.
It’s never been easier to stay informed about the world–provided you know which information matters. That’s no easy feat. We’re overwhelmed with content from media amateurs and professionals alike. How to wade through the static and find the info we actually need? Follow the sources with the highest signal-to-noise ratio and ignore the rest. WIRED’s array of blogs, Tumblrs, and Twitter feeds are a great place to start, but let’s say you want more. Fine. The following 101 signals–blogs, feeds, podcasts, and more–provide everything you need to know and nothing you don’t. Packed with information, these sources serve up the core nutrients of your data diet, with no empty calories. We’ve focused on passionate and knowledgeable individuals, not massive media outlets that need to monetize content by the gigabit. These are the best reporters, writers, and thinkers on the Internet–people who understand what’s happening.
If your brand just posted a status on Facebook, don’t waste time waiting to amplify it with an ad buy. If you don’t do so within 24 hours, you will lose a great deal of the engagement and viral impressions that would have been generated by posting earlier.
This is the gist of new research from the cloud marketing technology firm Unified Social. Jeff Widman, the director of research there, recently crunched some numbers and found that posts that were sponsored in the first 24 hours received 2.6 times more viral impressions and 2.7 times more viral engagements than older promoted posts.
via Researcher: Advertise Your Facebook Post Within 24 Hours or Don’t Bother.
It’s a question as old as YouTube: Why do some Internet videos go viral while others sit and collect virtual dust?
It’s not an easy question to answer — there’s no secret formula for viral video success (unless, of course, you’re Justin Bieber). But that didn’t stop Twitter from exploring the phenomenon in a recent study, examining three viral video examples for signs of consistency.