ZocaloGroup-Consumer-Views-of-What-Constitutes-Online-Recommendation-Aug2013Consumers like brands on Facebook for a number of reasons: some out of loyalty, some for deals, others to get updates. A new study [download page] from Zócalo Group suggests that whatever the reason for a friend’s like, many consumers consider it to be a recommendation. Survey respondents, asked what they would view as an online recommendation to encourage them to try or buy a brand or product, pointed most commonly to YouTube video reviews 46.5% and a friend liking a brand page on Facebook 46.1%.