SimplyMeasured-Interbrand-100-Tumblr-Post-Engagement-Longevity-Aug2013Understanding social media posts’ reach and engagement is an important issue for marketers, and one aspect of that effort regards the half-life of a post. Recent data indicates that Facebook posts have an extremely short half-life, while YouTube video views are distributed over a longer period of time. A new study [download page] from SimplyMeasured suggests that when it comes to Tumblr post engagement, brands can enjoy a shelf-life more in keeping with a YouTube video than a Facebook post.

via Top Brands on Tumblr: 1 in 4 Reblogged Posts More Than 60 Days Old.